Introduction
ATFL is the pioneer in introducing Sri Lanka’s first Diploma in Inbound Tourism. This is not just another mediocre hospitality or tourism course. Its designed to give each student a personalised approach, thereby helping individuals, regardless of their background, to either start their own inbound travel agency or to join an elite travel company in Sri Lanka. The program is structured with a practical teaching method, so that students gain the confidence and exposure to apply what they learn. It goes beyond the classroom to place students in a 3 day on the job training session, so that the student knows exactly what an Inbound Travel Agency goes through on a typical work day.
There is one main mantra that underlies the teaching methods at ATFL- practice, practice, practice! The main aim is to offer a versatile program, with the right balance of theory and practice, that gives anyone the required skill and confidence to navigate the tourism industry like a professional. This can range from the complex task of tackling an overseas agent to the basic skills of designing a suitable package to fulfill a client’s needs. This can only be achieved by simulation-based learning, which is practical, hands-on and demand driven. The material is designed to test a person’s competency and not memory power; to accentuate strengths and boost confidence to work under minimal supervision, which are key to excel in a competitive and high-pressure industry such as tourism (see attached testimonials). The academy is well staffed with highly trained and qualified tourism professionals, that live up to the high standards espoused by the academy. A skilled workforce such as this is an economic incentive to the country and creates more opportunities to attract foreign based investments and revenue from higher number of tourists.
This course is designed for:
- Inbound & Outbound Tour agency owners & staff
- Professionals engaged in Tourism
- Chauffeur & National Guides who wish to for their own Travel Agency
- Hotel Owners
- Individuals who love to TRAVEL
- Individuals with connections overseas
- School leavers who would like to be employed in the Tourism Industry
- Entrepreneurial minded individuals
- Individuals who would like to have an additional income during their leisure time
Supplementary courses:
- Individual Courses
- Intensive Courses
- ONLINE Courses
Course Content:
- Introduction to Inbound Tourism & the importance of a Travel agent
- How to select a market to focus on (B2B & B2C strategy)
- How to prepare an itinerary as per the client’s / market need
- Hotel selection based on a selected market
- Rate sheet analysis
- Costings (from basic costings to how to master any costing in the Inbound travel trade)
- Hotel inspection visit (field visit) – students will be taken to a star class hotel for inspection
- Guidelines on how to register a business & get tourist board approval
- How to be active Digitally (Websites / Social Media)
- Guest lectures from current industry experts (hoteliers / guides)
- Hotel callings (reservations / sales) – practical
- Making a complete itinerary using the rates the students obtained
- How to convince an overseas agent to work with you–practical session
- One-on-one consultations on running the business
After course completion
- Start their own Inbound Travel Agency
- Get a Job in the Inbound Travel Industry
Advantages of selecting ATFL
- Pioneer in Inbound Tourism training
- Trained more than 150 students in Sri Lanka & Maldives
- 75% students have successfully started their own travel company
- Many students have either found jobs in the industry or have gone on to achieve their career aspirations
- Trained by industry professional with a wealth of experience.
- No hidden agendas. We will provide you all the knowledge on how to start and successfully operate a travel company
- Competitive rates and instalment plans provided
- Customized courses to meet students’ needs (Individual / Online)
